RainBarrel

Open your campaign dashboard and start with a map, not a guess. Drop pins around stores, venues, or service areas to seed a location-first audience. Import customers from your CRM, ecommerce, and point-of-sale. In Audience Builder, stack rules like dwell time, visit frequency, recency, and device traits. Switch on the identity graph to link emails, mobile IDs, and cookies into a single profile, then preview a 360-degree snapshot with consent status and channel reachability. As activity rolls in, behavior tracking shows who walked past, who stepped inside, and who returned, so you can prioritize the segments most likely to convert.

Next, sketch your campaign flow. Add steps for display, social, CTV, and email, set entry criteria, and attach creative variations by persona. Use hyper-targeting to address locals near a competitor in the morning and loyalty members after work. Build a landing page in minutes, connect it to your form fields, and tag each click with source data for attribution. Automations keep channels in sync: trigger an email when a prospect visits a store, pause ads when a purchase posts, and move buyers into a retention path. Every node reports back with reach, cost, visits, and revenue so you can tune budget with evidence, not intuition.

Keep your data tight before you scale. Run cleansing to correct names, remove bounced emails, and normalize addresses. Enrich records with household, purchase intent, and neighborhood context to sharpen targeting without inflating spend. Use lookalikes built from real-world visits, not vague interests. Export audiences directly to ad platforms or pipe them to your CDP; updates flow automatically through orchestration. If you operate in the EU, enable GDPR tools to manage consent, honor erasure requests, and restrict processing to approved purposes—no extra plugins required.

Different teams use RainBarrel in repeatable ways. A coffee chain geofences its stores, serves breakfast promos to commuters within 500 meters, and sends a bounce-back email after checkout. A B2B exhibitor flags devices seen at a trade show, routes warm leads to sales with enriched firmographics, and retargets non-stoppers with a demo invite. An indie app studio correlates installs with in-store events to verify lift, shifts spend toward high-LTV postal codes, and spins up a two-week win-back journey for dormant users. Save these playbooks, clone them for the next market, and your ramp-up drops from weeks to hours.